My Most Transformational Year Yet

Stepping into your calling is terrifying, liberating, and extremely hard to accept.


You see we’ve been working really hard our whole lives, to make life hard. We’ve been hiding behind our fear, doubts and ego. We’ve convinced ourselves that it’s not possible to do what you love, be great at it AND make a living off of it. (That’s insane!)

But is it?



I just recently held my very first in-person retreat. This retreat was part of my elite 6-month mastermind (which is the most transformational group I've ever been a part of), but it was also my dream retreat.

My Most Transformational Year_Pinterest Graphic-05.png


Last year I dreamed up taking an amazing group of women on a 3-day retreat to face our fears, recognize our innermost desires/dreams and take action on those incredible desires/dreams -- and most importantly, take a day to Immerse ourselves into one of the best brands of all time - Disneyland.


Yep, that. just. happened.


It’s been a little over a month since we got back and I’ve been dissecting what we just went through. It’s hard to put into words, but it’s oh so powerful.


To sum it up succinctly, we were ALL stepping into our braver selves.


It was magical.


We had fireworks going off in the background (perfect view from our window) right during a talk about doubting oneself (okay, that oneself was me and I seriously felt like this was a magical encouraging experience).


We had lots of tears as we faced our fears and sifted through the muck that had been clouding our minds for so long.


We hugged, supported, laughed, uplifted, encouraged, believed and connected with one another on a level that can’t be fully expressed.

It was deep. It was powerful. It was transformational.


This is my recap of the first #BrightlyImmersive Mastermind:


Let me start off by telling you about the layout, we all met for 3 months (via video) prior to flying out to Anaheim California where we spent 3-days together in the same space. We cooked dinner together, enjoyed wine, tea/coffee, facials, dreams, ideas, goals, heartaches, fears, hopes and deep meaningful discussions. And we are now meeting for an additional 3 months after the retreat for accountability and to keep us motivated and supported during our transformation time. (This is key.)


This is my dream layout. Seeing my vision for how this Mastermind would work, come to life? Priceless.

It's the best feeling in the whole world.


The Retreat:

The first day we dove right in. Fear is the first barrier - and even though it can be incredibly hard to face, there’s something so special when you’re surrounded by people who love, respect, uplift and encourage you - it really makes it a lot less scary.


Each woman got her “heart-seat” time, and we all listened first then helped her sift through those fears and spoke truth to her soul. We cooked dinner that night and encouraged each other even more.


The next day, we gave our souls a break...and had a blast enjoying Disneyland!!! What?! (Best business expense ever!) #BestBusinessExpenseEVER!!!


While we waited in line, we talked about observations from the Disney brand experience, ways to improve our brand and client experience and ways to apply the same principles/ideas to their own brand. This was great strategy, brainstorming and big picture time (both metaphorically and physically). ;) --- “ah ha” moments were happening left and right and I think this was one of my favorite times (though it's hard to choose a favorite moment).


The final day we recapped what we had learned, any new brilliant ideas that came to us and made sure to record them down (if we hadn’t already). We enjoyed breakfast together and then dove into a powerful visioning time. (*Spoiler Alert: at my next Brightly Immersive Mastermind Retreat, this will be led by an amazing woman who is so gifted in this area to help get you in touch with your subconscious in a most powerful way).

We dissected what we saw, recorded our thoughts ate some lunch and dove straight into goal planning.


By this point we were READY to make some amazing stuff happen and we knew the exact steps we needed to take to get there.


We discussed everyone’s goals as a group and helped if anyone was stuck - PLUS we created an accountability plan… Because the best part was, the retreat might be coming to an end, but our support to one another was not. We still have another 3 months with each other to support, hold accountable and encourage as we keep transforming our businesses and lives.


Obviously there’s so much more that went on during this retreat, extra surprises, conversations and what not… but I wanted you to get a great idea of what my Brightly Immersive Mastermind is all about.


This mastermind is about transforming your business and life with Brave change. 

And whether or not you know it, that’s exactly what you’re looking for...


Whether you’re:

  • stuck in the rut of not making money - you’re looking to change that right?
  • paralyzed by fear and doubts that hold you back - you’re looking to change that right?
  • so swamped by your business that you don’t even get to enjoy life - you’re looking to change that right?


I can make one promise, that if you sign up for my Brightly Immersive 6-Month Mastermind, you will experience a brave transformation.


I did.

Sara did.

Stacy did.

Kristy did.

Sara, Stacy, Kristy, Me

Sara, Stacy, Kristy, Me

Applications are opening soon...


These are the first women to raise their hands and say YES!!

We’re ready for brave change in our lives.


I’m still overwhelmed by what happened over those 3 days and the amazing strides that these incredible women have taken in their businesses and lives since then.

But let me circle back up to what I was saying at the very beginning of this post...


Stepping into your calling is terrifying, liberating, and extremely hard to accept.

Your ego and subconscious limiting beliefs will fight you while you’re on this journey. You will feel all kinds of things… doubt, insecurity, fear, elation, freedom, excitement, etc… you will try to go back into old habits that weigh you down and cloud your mind. You will struggle to accept that this kind of transformation can be this easy. You will need support still.


I did this too.


I stayed 3 more days after this first Brightly Immersive and celebrated with my Mom at Disneyland, because this is our favorite place. We had a blast!! But, I couldn’t help but notice that I wasn’t able to accept how easy this was, how much I enjoyed it, how much I LOVED getting to lead this incredible group of women and also reap extreme Brave Change in my own heart and business.


I was doing what some might call, “Upper Limiting” - you can read about this in the book, “The Big Leap” and I highly recommend you do.


I was stepping into my calling, and my limiting beliefs were screaming at me... 



Well it is.

And it’s freaking awesome.


Part of my Brave Change that occurred was upon reflection of stepping into something I’m meant to do, and owning that. It’s hard for me to admit, but I want you to know that I’m really good at this! haha!

This was part of my struggle… I couldn’t allow myself to praise my own self for doing and creating something so powerful. I didn’t believe I could. And I was trying to convince myself that I had failed in some way, and that these were a waste of time.


They’re not.


I share this with you in full transparency, so that you can see you’re not alone.


I believe a leader needs to show up by saying what’s hard for them, but also showing you it’s possible to break through to the other side.


You are capable of so much more than you know.


And the Brightly Immersive Mastermind is one tool to help you realize that and cultivate your awesomeness with other like-minded, powerful and brave women.


You can do this. You can see past your limiting beliefs, step into your braver self and see massive change happen in your business and life. And yes - it can happen in 6 months. ;) (In fact most of this happened in 3 days…!)


Want to be a part of my next Brightly Immersive Mastermind?

Videos always helps sum up an experience, and I’ll be giving a big recap soon on Facebook LIVE, but today I want to leave you with Sara’s words, she does a great job of letting you in on what we experienced together:

P.S. I'm only hosting 2 Brightly Immersive Masterminds for 2018

(with only 6 spots available for each). 

Applications open soon! Get on the list so you're the first to be notified:

It's time to end your struggle with selling...and start making that money!

It's time to end your struggle with selling...and start making that money!

So let me ask you this, are you afraid to sell your services? (products are included in your services). Have you been afraid to put yourself out there? To go for the ask? Maybe even to put a pricetag on what you’re offering?

Some Girls Still Love Rock N' Roll

I've been working on a special secret project in the background of my business... it's an extra exciting project because it happens to be my hunky boyfriend. haha!

I'll bet you didn't necessarily expect that!

His name is Bradley Wik and he's an incredible musician, songwriter and producer. I swear he hears things in music that I couldn't even begin to explain. I'm obviously biased, but I find him to not only be very good looking, but also extremely talented (to the point that it's not fair). ;)

The project I've been working on is his latest album. Bradley Wik and Charlatans is his band, and he's releasing his second album entitled, "In My Youth, I'm Getting Old..."

Well ain't that the truth!

This album is being released, drum roll please... 


Bradley Wik and the Charlatans - "In My Youth, I'm Getting Old..."
For those thirsting for a fresh rock n roll sound, Bradley Wik is the answer. Raw and unpretentious, the sound harkens back to the likes of Bruce Springsteen, Tom Petty, and the Replacements. No gimmicks, no frills. Just pure passion.
— Skope Magazine


Recording an album can be quite the uphill battle. Some people never tell you about the extreme struggles that take place, the toll it can take on you and those around you, and the pressure you can feel to make something sound as great in real life as it sounds in your head. Bradley worked with multiple people/companies to get this record out. Some of the experiences were great and others were downright awful. 

Getting your art recorded, produced, mastered, printed and marketed to the masses is no small task. People aren't kidding when they say a lot of blood, sweat and tears goes into making music...because it's entirely true.

I'm very proud to be a part of this album. I'm even more proud I got to be a support to this incredibly talented man. 

I hope you are wowed.

I hope you tell your friends.

And I hope you buy it!


So here's what I helped with: 

Photography, Album Art, Vinyl Art, CD Art, T-Shirts, Website and of course some backing vocals. 


Obviously this project is near and dear to my heart, but I'm also incredibly excited to share it with you!

CD Cover Art

Bradley Wik and Charlatans - "In My Youth, I'm Getting Old..." - Cover
Bradley Wik and Charlatans - "In My Youth, I'm Getting Old..." - Inside Jacket
Bradley Wik and Charlatans - "In My Youth, I'm Getting Old..." - Back Cover
Bradley Wik and Charlatans - "In My Youth, I'm Getting Old..." - Inside
Bradley Wik and Charlatans - "In My Youth, I'm Getting Old..." - CD Art

Vinyl Artwork

Bradley Wik and Charlatans - "In My Youth, I'm Getting Old..." - Vinyl Artwork
Bradley Wik and Charlatans - "In My Youth, I'm Getting Old..." -Vinyl Cover
Bradley Wik and Charlatans - "In My Youth, I'm Getting Old..." - Vinyl Back Cover

T-Shirt Design

Bradley Wik and Charlatans - "Some Girls Still Love Rock N' Roll" - T-Shirts
Bradley Wik and Charlatans - "Some Girls Still Love Rock N' Roll" - T-Shirts
Bradley Wik and Charlatans - "Some Girls Still Love Rock N' Roll" - T-Shirt
Bradley Wik and Charlatans - "Some Girls Still Love Rock N' Roll" - Vinyl + T-Shirt

I'm obsessed with this T-Shirt. Just sayin'.

Bradley will be performing a LIVE private concert wherever you are...all you have to do is tune in! 2 shows - LIVE on Periscope - 9pm EST & PST (Eastern & Specific Time) - if you're the first person to name that joke in the comments below, you get a free CD. ;)

An Amazing Brand Experience with Magnolia i.e. Joanna & Chip Gaines (A Brand Case Study)

An Amazing Brand Experience with Magnolia i.e. Joanna & Chip Gaines (A Brand Case Study)

You don’t need a business, you need a brand.


That might sound a little strange, but it’s true.


A business is the tool with which you can provide things for sale (services or products), but a Brand is what sells those things.

The Importance of Being In-Person (+ tips for the introverts like me)

The Importance of Being In-Person (+ tips for the introverts like me)

Have you ever wondered how other people are getting noticed online? You work your butt off to email market, blog, be in every notable Facebook group, Facebook LIVE, Instagram, InstaStories, Snapchat, Twitter, YouTube, reply to every comment and don’t forget poor LinkedIn...they say it’s for professional networking right?




That’s a lot of online networking…


But you’re still not getting very far. And the people you’re looking at who are super visible, seem to have all the friends, get all the jobs and generally look like they’re enjoying life don’t look nearly as frazzled or stuck behind their computer as you.


What are they doing that you’re not?

Yes you can! 50 ways to market your creative business (+ Free Download)

There are days you just want to hit the refresh button when it comes to your marketing right? You’ve got a million ideas running around your head so why is it so hard to market your business?


You’ve created this business, you’re great at what you do, you’re super creative, motivated and energized but when it comes to marketing you just simply feel stuck.


You’re tired of being overlooked by the internet. Everyone around you seems to be doing a million things on Facebook, Instagram, Twitter, Pinterest, Website, Newsletters, Sales Pages, Opt-ins, Ads, Boosts, you name it…


If you’re feeling overwhelmed, you’re probably wishing for one of these things:

  1. You wish there was an easy button… <staples style>

  2. You wish you could simply outsource it all...but you lack the funds.

  3. You know if you had some direction you could take your ideas and run with them.

  4. You’d love permission to not have to do #allthethings. <permission granted>


50 Ways to Market Your Creative Business Pinterest


In my experience, when it comes to marketing your own business...knowing your Brand’s 5 Essentials is incredibly important. (Oh, did you miss that post? It’s an oldie but a goodie, check it out here.)


With those 5 Brand Essentials in mind I’m going to walk you through how to market your creative business effectively AND give you a list of 50 ways to market your business so you can get started right away.


Sound good?


Let’s go!


Oh yeah, here’s the list for you to download right away. But you can keep reading, there’s another link at the bottom of this page too. ;)



1. You wish there was an easy button… <staples style>


Me too friend. Me too.


Obviously, that’s not real life. But one of the best ways you can make things easier on yourself is to have a copy bank. Never heard of one? They’re super easy to start, I started mine in a Google Doc entitled “Copy Bank”.


A copy bank is simply the terms you wish to use within your brand and the terms in which your audience uses so that you’re speaking their language.


You build this copy bank by listening to what your audience says, what they call things, what terms they’re using and add these terms to your word doc or Google doc.


You can also specify terms that you use particularly if they are important to your brand voice. For instance I don’t love the word “girl” so I like to say “gal”.


So even though that’s not technically an “easy” button, it certainly makes it easier to enhance your marketing copy. (Just copy and paste terms, words, or even phrases from your copy bank!)



2. You wish you could simply outsource it all, but you lack the funds…


Don’t get me wrong, I am a HUGE fan of outsourcing. I believe in delegating and supporting others that are more talented than I, but I know that struggling with your bank account is also a real thing.


So how do you market your business effectively if you can’t outsource things like Social Media for instance? Somehow duplicate yourself? (I mean that would be cool, but also totally let’s skip that idea). ;)


I want you to create a plan and stick to it.


If you’re determined to get more involved in Facebook groups, then make sure you take the time to do so.


But, how do you make the time? By limiting it. Time management is key to accomplishing more, which is why it’s so hard for us to do. For instance, if you want to be more involved in Facebook groups, but just don’t have the time… then only choose 3 FB groups to get involved in and limit your time in each of them to only 10-15 minutes. If you limited your time to only 15 mins in each group, that would only take up 45 mins of your day. Then you can move on to the next thing.


Brilliant right?


In order to prepare for outsourcing, because like I said, I do believe it’s worth it, I want you to make a list of everything you not only LOVE doing but it’s also essential you do it. For instance, if you love LIVE broadcasting on FB, that simply has to be you, no one else can do that for you…

Now, I want you to also make a list of the things you HATE doing. You’re a creative person, so the list could be long when it comes to all that marketing and business “stuff”. Then I want you to go back through this list and circle anything that does not have to be done by you (i.e. stuff you can outsource), then I want you to see if there’s anything you hate doing that you could take off your list right now. If you hate doing it AND it doesn’t need to be done, or it has little to no return, then why keep doing it? Cross it off the list and forget about it….


3. You know if you had some direction you could take your ideas and run with them.


Fantastic! Then I hope this blog post is really helping you out! Don’t forget to download my free list of 50 ways to market your business to gain even more inspiration.


If you’re in this boat and you just need a little direction… consider hiring a coach or strategist (or both!). Find someone you like and trust who can help you get a plan in place for your marketing.


I suggest this for two reasons:
  1. Sometimes we just need to get out of our own heads and a coach or strategist helps with that.
  2. Sometimes we just have too many ideas, but we lack the ability to set up processes and systems to help us execute these ideas.


You’re a go-getter, a DIY master a motivated and driven person...but sometimes your creativity gets in your way. That’s okay! You can find my coaching services here, or if I’m not the right fit let me know and I’ll get you in touch with some stellar biz coaches who could help you too.



4. You’d love permission to not have to do #allthethings. <permission granted>



Let’s start with the fact that you shouldn’t be trying to do #allthethings and if you are, stop now. Not only do I give you full permission to stop chasing after every marketing opportunity, but I’m going to instead tell you to be really picky.


Don’t make the mistake I made, by saying yes to everything, but instead make your yes count. Make your yes meaningful and allow it to impact your business positively, only. #postivevibesonly


If you want to market effectively you need to start saying no more often and narrowing down, how, when, where and to whom you market to.


For instance, you might feel like you need to be on ALL of the social media platforms even though Snapchat thoroughly freaks you out and Twitter just seems like Trump is always angry. Take the pressure off… you don’t have to be on every social media platform out there - hooray! In fact, I want you to only be active on 1-2 platforms total.


Say what?!


Yes, you read that right.


You should have a presence on other platforms, as in, you should make sure you claim your username/handle - but you don’t have to be actively posting to those accounts consistently, give yourself permission to only be active on one.


I want you to do the same activity I listed above, write down everything you LOVE doing. Every social media platform you enjoy, if you love writing blog posts or newsletters, video or podcasting, meeting people in person or events...write down everything you LOVE doing.


Now write what you HATE doing or feel a sense of dread over.


Look at both lists honestly and circle the topics that have the highest return on investment. (Your investment in this scenario is your most precious commodity, your time).


Whether you love it or hate it, be honest about what content converts the best and circle those things.


These are the things you should be focused on. Limit them to 3-5 things and this will be the focus of your marketing efforts. ;)


When it comes to marketing your business you need to play to your strengths. (Want some help in discovering your strengths? Click here.)


There are so many things you’re great at, pay attention to those things and use them to help market your business. Focus on what lights you up, but also on what you’re great at. You’ll see a huge difference in your marketing when you play to your strengths.


Now to make this as easy as possible on you, I’ve included that list of 50 ways to market your business.


Click here to download it:


Before you go, I’d love to hear from you! Take a moment to comment below and let me know what’s your favorite way to market your business?