When you go to grab your toolbox because you’re building furniture, hanging shelves or generally trying to fix something, have you ever been really upset and disappointed that you didn’t have that one specific tool you were looking for?
Me too. That’s such an “ah crap!” moment.
I’ve been asked a few times lately if I could create just the logo for a business and I was trying to think of the perfect analogy for why a logo just isn’t enough, and this is it!
Brand Design is like a toolbox.
When it comes to your brand design you need different elements, sizes, shapes and consistency throughout the design.
A logo is like a hammer.
Which is great for a lot of different things, but really sucks when all you need is a philips screw driver. A hammer can’t be used as a philips screwdriver, so then, you’re just stuck. You can try to use other tools to make do, but all in all, it doesn’t work well, it’s certainly NOT as easy and the end product is probably not as good, strong and sturdy as you’d like it to be (if you even get to an end product, usually we just give up).
I know right now you’re probably thinking of a time you tried to make do without the right tool...and it was a pain in the patooky right?
A brand is not just a logo,
just like a toolbox is not just a hammer.
There are elements within your marketing and website you may not even think about or realize you need, but as soon as you need them all of a sudden you’re up a creek without a paddle and scrambling to figure something out.
Right now is when most people would say, this is why you need to hire a brand designer. And it’s true, you do, but there’s more to it than that. You need to be ready and prepared for a brand designer as well.
Before you hire a brand designer, think about your end game.
- What are you trying to create?
- How do you plan on marketing?
- Do you want a website?
- How do you want it to look?
- What do you want to accomplish with your business?
It takes work and effort to pull together a fully cohesive brand, but brand design is not enough. YOU are the key factor to making your brand design work.
Think about it for a minute, and let’s go back to our toolbox analogy...
A craftsman creates all the tools, but who uses them? Who makes work? Who twists the screwdriver and slams the hammer? You do.
The truth is you need the tools, you can’t make them yourself so you hire an expert to do that part, but then YOU are the one to use them.
Don’t make the mistake of getting caught up in the branding buzz words. Branding alone doesn’t mean a thing unless you DO something about it. You are your brand, you hire a brand designer to make it look good, and then the work comes in. Now that you have the tools, it’s time to build your business.
I’d love to hear your thoughts! Comment below and let me know if you’ve ever run into that moment where you didn’t have the right tools - either figuratively or actual tools (because we’ve all been there)... haha