Before I jump into this blog post, I want you to know a few things.
1.) You don't have to start by hiring a professional photographer to take product photos, feel free to start on your own. Experiment to see what you like and what you don't.
2.) Yes, you can take photos on your phone. They won't be the best, but they'll still look good!
3.) Once you're ready to take your business and products to the next level - hire a pro. :) But make sure you know what you want/like first.
I got the pleasure of working with, the adorable, Twigs & Twirls on their product photography. Specifically a new line they were introducing to their website called, the English Garden Collection.
Twigs & Twirls provides party supplies that's fun, festive and pretty. We held the photo session in their backyard and it was seriously pretty as picture! Scroll to the bottom to see the official behind the scenes shot. <wink>
For this blog post, yes, I'm going to show you pretty pictures, but furthermore I'd like to dive into product photography and give you a few pointers on how to make your product photography stand out.
Let's break it down...
White backgrounds are very popular and definitely help products stand out. But here's what you need to pay attention to. White products on a white background, don't make your products stand out. You need to add dimension, color, something that will make your products pop!
If you have a colorful product, a plain white background can be incredible! But for primarily white items, you need more than just a white background behind it. For instance, we used this adorable green carrying case and some fresh flowers to help make the products pop. Without those items, we wouldn't have popping products. haha!
Use props that give you layers and dimension. With this adorable bar cart, we were able to fill both the top and the bottom with products. Use display plates with stands and then smaller items like vases. Make sure you have a variety of heights to use.
As I was mentioning earlier, when you have white products, using a colorful background helps make your products pop. Look at this blue background in comparison to the white. All of the photos are pretty, but the blue really draws your eye and makes the products pop out more.
With the blue background, you can see far more detail on these plates; the gold foil, the colorful polkadots, the straws and their designs.
This was our full table set-up, it's the perfect shot to give you a great side by side comparison. This is one of my favorite photos from the session, because it gives a different point of view and the image itself is very striking.
I kept calling it a Pinterest Perfect table, this is what we all WISH our event looked like...but that's what you want with your product photography. Set the scene up to be something people wished they had, or could do.
When you take the time to create and curate a beautiful image, you're giving people inspiration. We all want to feel inspired, so think about how to inspire others through your product photography.
Use common household props:
Having a prop that someone could see in their home adds a level of understanding to the consumer. It's awesome to have specific items, like the pink lemonade glass jar to show sizing and again adding a pop of color.
The cookies also add an element of fun, festive and deliciousness...(they were really good I got to eat one). Cookies are an easily recognizable item. People know what a cookie is and can imagine having cookies on their very own plates!
As simple as this tip may seem, using common household props truly helps people picture your products in their home.
Use fresh plants:
Greenery and flowers can instantly up the ante in your photos. Using fresh and alive props helps every time. Mix it up and try fresh fruit or veggies! You'll be amazed at how it livens up your photos, with minimal effort on your part.
Behind the scenes:
Nothing is ever fully perfect. Our set-up was a ton of fun, in a backyard with a gorgeous paper background. But of course we had wrinkles, and the wind would blow the paper at just the wrong time, etc.. etc...
The scene itself was dynamic though and her products were cute to boot! This was a fun project and I hope you got some good tips and ideas for creating your own product photography as well.
Real life...the step stool was my best friend on this day. We went everywhere together. ;)