What an incredible experience, especially for a complete branding nerd like myself. Yes, I call myself a branding nerd because I literally get giddy with excitement when I see a gorgeous, well-cultivated brand. And that’s exactly what I did at Magnolia Market, nerded out.
So tell me friend, do you watch HGTV? Specifically, have you seen the show Fixer Upper?
I’m a fan. I love it. Joanna Gaines is a business woman warrior hero of mine and Chip seems like he’d fit RIGHT into my family, the crazy adorable uncle that everyone loves (I’m lucky because I already have two of those).
So, for my most recent birthday, I lucked out and got to do two of my very favorite things. I went to an incredible business conference that enlightened, motivated and re-energized me and then I visited the Silos and Magnolia Market from Fixer Upper and gushed over the meticulous and phenomenally detailed branding.
Totally awesome birthday. (P.S. Stay tuned for my blog post on the business conference, it’s coming up next week! Sign up on the mailing list here and you won't miss a blog post >> CLICK HERE)
So let’s jump right into today’s topic shall we? I know what you want… you want to see all the pretty pictures from Magnolia Market and find out about the best times to go. Don’t worry I’ve got you covered. But the main thing I want to talk to you about today is the incredible creativity and beautiful details that went into Magnolia Market and the Silos.
Joanna Gaines is the perfect example of my point today...you can be both wonderfully creative and phenomenally detailed, at the same time.
There’s a common misconception that we cannot be both creative and detailed at the same time. Those two sides of our brain just don’t work together. Well, I say hogwash! That’s why we have both sides of our brain, they’re meant to work together. And if you only focus, exercise and use one side of your brain, you’re definitely doing yourself a disservice and not reaching your full potential. There’s a whole other side of your brain, just waiting to be of service!
Do you think Einstein used just one side of his brain? How about da Vinci? No way Jose! They used both, and that’s why they’re considered geniuses.
No, not everyone is a genius, but the point is extreme for a reason. I want to show you how much we limit ourselves when we surrender to only using one side of our brain.
The reason this is on my mind is because I saw an incredible example of gorgeous branding at Magnolia Market. I couldn’t stop taking in all the details. The color scheme, the products, the music, the staff t-shirts, the vignettes, the display tables, the painted signs on the floor...the overall feeling of this entire little oasis that is Magnolia Market was on point.
Who says you can’t be creative and be detailed at the same time?
Not Joanna Gaines. Stunning, seriously stunning branding.
Here’s what I mean:
When you walk up to and even through the gates of Magnolia Market you’re already seeing the branding take place.
The color scheme is a clean stark black and white and green with vintage touches of neutrals and pastels. The entire store has a feeling of a more rustic Anthropologie. It’s like if Anthro had a farmhouse edition, this would be it.
Magnolia Market takes you on a journey.
Joanna’s branding is throughout not just by the color scheme, but the fact that she loves mixing modern and vintage. All of the tables are vintage and unique, the products on top are modern with a vintage or rustic twist. Everything is homey, clean and tidy. You just want to pick up the whole store and place it in your home.
The experience is artful as you walk around. Each vignette is set-up to inspire.
...including these stunning black walls (modern) with beautiful vintage touches.
The music playing above keeps everything feeling calm, even when there’s a ton of people around you and when you walk outside the music continues and you see even more black and white. On the building, the stairs, the railings, the picnic table awnings, the seriously adorable bathroom door (even the bathroom door is cute guys!).
Remember that we’re talking about their entire brand here, and a huge part of their brand is family.
So the very center of this market is a good sized green space filled with kiddos, and mostly their dads while mom is shopping. They have bean-bag chairs, yard games, swings, hula-hoops! It’s adorable.
Surrounding the entire back of the market are local food cart vendors, because their brand is also all about community. These food carts are too cute and also delicious, that’s a side-note, not a branding detail.
Next to them you have an edible garden, which stays true to Joanna’s brand of keeping things clean and natural, both inside your body and outside. There are plenty of places to sit, eat, enjoy the huge Silos, people watch and listen to the music which is also carried outside.
It’s a great experience and totally on brand. Beautifully done. I was inspired and giddy with excitement to see all the creative details that went into this experience. I could even say, it was on brand that there was major construction happening all around us, because not only are they still putting in final touches, but they’re already adding on new additions! Isn’t that awesome? Plus, construction is totally on brand with Fixer Upper, so there you have it - we’ve come full circle.
Now all I need to do is interview Joanna specifically, that would be a dream.
So you want to visit huh?
Obviously, I highly recommend it. But here are a few things you should know:
Parking is limited, be willing to walk or pay the nice church folks $10 to park in their lot. It’s a beautiful church and all the people are extremely nice!
Don’t go first thing in the morning, even on a Monday it was packed. Mid-day times are best around 2-3pm.
Take your time, hang out and talk with the people. It’s a family environment and has an incredibly calm presence. If I lived there, I would hang out there a lot.
Bring room in your suitcase to bring stuff home with you if you’re flying. :)
Go into Waco the city and buy from the locals. You’ll notice that the city is probably the biggest fixer upper of all. The locals are really nice and there are some really cute shops around!
Most everything is closed on Sunday and Monday. If you want to go Antiquing they’re all closed on Monday and some on Tuesday’s too.
Spice Village is really cute, has great shopping and some delicious food as well. If you want a really good salad and cupcake go to Olive Branch Bakery & Cafe.
Harp Design Co. retail store is adorable! I love Clint's work and I wanted to buy everything in the store...maybe one day.
I'd love to hear your thoughts! What's your favorite part of Magnolia Market's branding? Have you been?? Comment below: