I’ve been asked several times how I create my client gifts. So I wanted to show you step-by-step:
- how I create my client gifts
- how I budget for my client gifts
- what materials I use to package my client gifts (and where I buy them)
- my favorite stores to purchase gift items
Creating client gifts is not only a joy for me to do (I look forward to this part with every new client project!) but it’s also something that I hold as a core value in my business. Giving more than is expected and giving intentionally is something I’ve done my whole life, but before I even began this business I knew I wanted to give client gifts to show my appreciation so it was very easy for me to incorporate these.
Here's my advice to you...whether you’re currently using client gifts in your business or not, I want you to remember to show appreciation to your clients in some way, it makes a huge difference in your client experience and makes your business stand out among the rest. Hopefully this post helps get your creative juices flowing!
How I create my client gifts, step-by-step:
Step 1: Budget
- Before starting my business I made the intentional decision to offer my services in packages instead of a la carte. This has made budgeting for client gifts incredibly simple.
- Depending on the package chosen I already have a dollar amount I’ve set aside in my process for that client gift. I highly recommend you set aside a budget as well before starting the process of giving client gifts like this. (Choose a budget you're comfortable with, you can create amazing gifts without spending a ton of money).
Step 2: Gift Boxes
- My brand is light and bright, so I prefer using crisp white boxes for my client gifts.
- I chose boxes that look pretty presented in person, but would also ship very easily (which is usually what happens). These boxes are from ULine and they're called mailers. They come in other colors as well.
Step 3: Packaging materials
- My main brand color is teal, so I like to use teal crinkle paper as the packing inside my gifts. You can buy this crinkle paper in bulk from ULine (lots of colors available).
- I buy my packing materials (box & crinkle paper) in bulk from ULINE, which saves a lot of money...just be sure you have places to store these items. ;)
Step 4: The Goods!
- I pick up things everywhere! But for example here’s a gift I created for a client who LOVES hosting people at their home and throwing parties.
- Here’s a second example for a tea lover.
- I theme each and every gift for the intended client. I love to get to know my clients personally and hopefully become friends with them! So it’s easy for me to create these gifts with great intentionality and the actual person in mind.
- My favorite stores to buy gift items from are: Fancy That!, TJ Maxx, Earl Grey & Polka Dots, Anthropologie, Paper Source & DAVIDsTEA.
- **Hint: Any time I’m out shopping I look for little gifty items that could be included. These items are great to use as filler or for one off surprises throughout the process. :)
Step 5: Thank you
- This is the most important part. The handwritten thank you note.
- Thank you notes go a LONG way, but a handwritten one goes even further.
- Most of my cards come from: Earl Grey & Polka Dots, Target & Paper Source.
Step 6: Branding
- Naturally, I can’t let you forget about your branding. Throughout my entire client gift, my branding is seen throughout. The white box, the teal crinkle paper, the finishing touches, etc… BUT I don’t want you to forget about your business logo.
- I print stickers to put on the inside of the box and often the outside.
- I like to print stickers through Uprinting, but I’ve also printed them simply at home by using the Avery printable templates available at most office supply stores.
Before I even started my business, I knew that one of the main things I had to do was gift my clients. Whether you gift or not, take the time to appreciate your clients in some way, even just by telling them. The relationship you build with them is important and I will always say that customer service should be front and center of any business, big or small.
Now it's your turn! Comment below and tell me what you do for clients and just for fun, what's your favorite kind of gift to receive?