I find it personally incredibly rewarding when someone who I look up to, who’s successful in her business and living a life that works for her comes to me and asks for my help with their Branding. I honestly feel overjoyed to be able to help someone that I think is doing such a phenomenal job already.
Robin Springer is that person. She’s an incredible business woman, who’s built a Real Estate business in Portland, Oregon that’s sought after and is so immersed in her community (Sellwood/Westmoreland) that she’s known by almost everyone - we lovingly call her Mrs. Mayor. ;)
Getting the opportunity to work with Robin was a wonderful experience, but what made it even better was the fact that she was hiring on her first full-time employee/partner! Robin & Tracy are a dream team and it made me so excited to envision my own dream team for the future of my business. ;)
I LOVED working with these gals. They are hilarious, so much fun and awesome to just talk with. These are the kind of gals you sit down with a glass of wine and chat with while the hours pass by… (These are my favorite kind of clients…) haha!
I like to make friends with my clients and actually hang out (if we can), building these relationships is so important to me rather than just doing the work and then you're done. It brought me so much to join forces with these amazing women and come up with a Brand that was true to them, but also versatile for the expansion plans they have in the future. Hopefully I can come back around to update you on this in about a year or so, their future plans are awesome!!
So to brag on them for a little bit, I hope you enjoy this reveal of their Brand Design. As you near the bottom of this page, I’d love to hear from you! Comment so I know you visited and let me know your favorite part about this Brand development. (By the end of this you’ll be wanting to sit down to a glass of wine with them too…) ;)
Branding Inspiration Board
As per usual we start with the Branding Inspiration Board. This is where I pull together inspiration, curated by the client themselves, and pull out matching themes, the color schemes and inspiring images that represent the overall Branding (the feeling, look, color scheme and tone, etc...).
Brand Style Guide
We wanted to create a high end but comfortable/welcoming look that had a reference to Portland, Oregon, the outdoors and being at home. Robin loves a good modern throw back style, and so do I, so we brought in an updated modern take on an old mid-century mod wallpaper design. It was perfect. Fun, playful, modern, high-end but also welcoming.
When it comes to marketing your business, it's important that you marketing materials look on point. Here's a sampling of the marketing materials we created for Robin's new brand. She needed versatile pieces that could be customized but have a streamlined look, so I created a 6-Page PDF (writeable) for her to be able to create unique but cohesive pages whenever she needed. Each page had it's own unique layout.
One of the most important things I offer with my Brand Design services is the extensive training I provide to start using this materials right away. It's important that you know how to use the Brand Design materials that are being given to you. If you're not a designer, or perhaps not that tech savvy, this step can feel really overwhelming...so I do my best to eliminate that.
My favorite part of any Branding session is the photos. I can't help it! I love doing my best to capture & convey someone's Brand without saying a word.
Visuals are powerful.
And these women made this day so fun. We took a whole day to shoot in various locations around her neighborhood. (There are so many photos I could show you, this is just a small sampling).
What was your favorite part of this brand design? Comment below, I'd love to hear from you!