Abbie Gibson is the owner of Sugar Sugar Portland. She specializes in natural hair removal + skincare. During this re-brand, Abbie took her business from a shared and rented room inside a generic salon/spa to her very own space and a developing skincare product line. See the transformation of her brand here...
One of my favorite parts about a being a photographer is getting to the chance to capture families grow and little ones grow up.
We often joke that I'm their on-call family photographer, which I would be more than fine with, because I've been given the opportunity to capture some of their best life memories.
For the next few weeks I’m going to be doing my #starterseries on Periscope... What that means is, I’ll be telling you about my journey from the corporate 9-5 world to becoming my own boss. There will be a lot of honesty and hopefully some great insight for those of you wishing you could ditch your 9-5 or are already in the process.
The reason I decided to do this series is because I want to encourage those of you out there doing the same thing as me and being telling my story from, well, the beginning! I’ve heard so many people say, I get asked all the time how I got my start and it just kind of happened! Well, yes, that’s true in a sense – but there’s a lot more to it than that as well, as I’m sure you already know. In fact I’m learning new things every day!! And I want to share them with you!
“Earn your success based on service to others, not at the expense of others.”“Earn your success based on service to others, not at the expense of others.” – H. Jackson Brown, Jr.
It is my absolute joy to do my part in helping others achieve their goals/dreams. When I find people pursuing their passions and working hard for their money, I'm beyond excited to contribute what I can. You & Eye opened it's doors in 2013. A husband and wife duo dedicated to bringing phenomenal eye care to their local community and the community abroad. They are committed to being environmentally and socially responsible with their private optometry practice and they have traveled across the world providing eye care to those in need.
When they approached me about doing some Branding Photography, for their company You & Eye, I was thrilled! Plus, we did a little trading and I got an adorable new pair of glasses out of the deal. SO EXCITED! (New glasses to make their debut soon).
P.S. Their frames selection is AMAZING and it helps that almost all of their brands pay it forward somehow.
So let's talk Branding Photography...
Carisa is one of those people you gravitate towards. She has a special light about her that people are drawn to and when she made the decision to pursue a career in Real Estate it seemed like a perfect fit. One of the concerns she immediately brought up to me was how she was going to stand apart...there are so many Real Estate Agents in the world, in this city alone, how was she going to stand out? The answer was simple; by being yourself. It's the same answer for anyone pursuing a career as an independent entrepreneur, but for Carisa in particular, she is what makes her brand special.
The heart/root of her brand is that she cares to sincerely and actually help people. It's not about the bottom line. That's not to say that money doesn't matter, but the goal is to help people not to make money. That's special. That's stand-out. That's Carisa Gottuso.
So, when we got together to discuss branding, I was MORE than excited for this opportunity.
Without further ado, allow me to invite you into the branding process for Carisa.
I feel so lucky to live in Oregon. Most people would think that being a photographer in Oregon is really difficult given the weather...it often is, but I won't lie - I love it. The best lighting is when it's overcast outside and I think the clouds and rain can make the most magical photos. PLUS, I love the excuse to use a cute umbrella in photos. :)
Hanging out with these two was too much fun. They have a great story to share and I loved capturing some of these special moments. Enjoy a sneak peek of my latest family photography session and the last one of 2015!!