branding design

Why Bad Branding Hurts

Why Bad Branding Hurts

Brand Design is a crucial part to marketing your business. Brand design works with your Brand Identity to create your whole “Brand”.

In order to really market your business, you want to make sure your whole brand is in tip-top shape. You will know you’ve created a great brand when people start to say, I saw this post pop-up and I knew it was you! That, in essence, is good branding. A good brand is recognizable, consistent, relatable and authentic.

5 Brand Essentials - Does your brand have these?

5 Brand Essentials - Does your brand have these?

Today, let’s talk about 5 Brand Essentials, that are, as they sound, essential to your brand. Do you have all of them? Are you cultivating them in the right way? Whenever you go to market your brand are you keeping these 5 things in mind?

Use the worksheet provided (CLICK HERE TO DOWNLOAD) as you read through this blog post, take notes and start intentionally designing or auditing your brand today.

BRAND DESIGN REVEAL : Carisa Gottuso

BRAND DESIGN REVEAL : Carisa Gottuso

Carisa is one of those people you gravitate towards. She has a special light about her that people are drawn to and when she made the decision to pursue a career in Real Estate it seemed like a perfect fit. One of the concerns she immediately brought up to me was how she was going to stand apart...there are so many Real Estate Agents in the world, in this city alone, how was she going to stand out? The answer was simple; by being yourself.  It's the same answer for anyone pursuing a career as an independent entrepreneur, but for Carisa in particular, she is what makes her brand special.

The heart/root of her brand is that she cares to sincerely and actually help people. It's not about the bottom line. That's not to say that money doesn't matter, but the goal is to help people not to make money. That's special. That's stand-out. That's Carisa Gottuso. 

So, when we got together to discuss branding, I was MORE than excited for this opportunity. 

Without further ado, allow me to invite you into the branding process for Carisa. 

Let's Talk About Branding Photography

Let's Talk About Branding Photography

Tell me, when you hear the words Branding Photography, do you immediately think of inanimate objects? Store fronts? Products for sale? Usually, when people say they do branding photography, this is what they're talking about. But, I believe it is so. much. more.

Branding is so much more than a product or a logo. (Click here to learn more about this thing called "Branding"). I believe that branding is about conveying a feeling, telling your company story and giving people a visual representation of what to expect from you. Key word here? YOU! That's right. Why, oh why, do we take the human element out of branding photography? That, to me, is just absurd! And that's my twist. I believe Branding Photography can be both for products AND people. In fact, I believe it SHOULD be about people. 

What is this thing called "Branding"?

What is this thing called "Branding"?

The # 1 question I've been receiving lately is, what is branding?

And the second is, why would I need that?

My answer?

Good question.

Let's jump in. 

Branding is so much more than a logo. Branding is a story, that is consistent, that pulls you in, that makes you stand out. Branding is surprisingly more about the intangibles than it is about the tangibles. I know that might sound confusing, but I'll elaborate in just a sec. When you have a brand, you're basically establishing an identity that shows you mean business. Having a brand makes you "2 legit 2 quit", but I'm actually for serious... Having a brand makes others take you seriously. That's why you need one.

"Your brand is the single most important investment you can make in your business." - Steve Forbes