Carisa is one of those people you gravitate towards. She has a special light about her that people are drawn to and when she made the decision to pursue a career in Real Estate it seemed like a perfect fit. One of the concerns she immediately brought up to me was how she was going to stand apart...there are so many Real Estate Agents in the world, in this city alone, how was she going to stand out? The answer was simple; by being yourself. It's the same answer for anyone pursuing a career as an independent entrepreneur, but for Carisa in particular, she is what makes her brand special.
The heart/root of her brand is that she cares to sincerely and actually help people. It's not about the bottom line. That's not to say that money doesn't matter, but the goal is to help people not to make money. That's special. That's stand-out. That's Carisa Gottuso.
So, when we got together to discuss branding, I was MORE than excited for this opportunity.
Without further ado, allow me to invite you into the branding process for Carisa.